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Trending this season: everything you already love! You might say we saw it coming 30 years ago but, really, we just built a brand around quality, artistry, and an island-inspired aesthetic that’s always in style. This spring, the runway fashionistas are finally catching up to what we’ve known all along—so don’t be surprised to see a new generation coveting the looks we do best. From the catwalk to the boardwalk, we give you 2024’s trend forecast:
We didn’t name this major 2024 trend, but we appreciate the nod to timelessness… with a twist. According to the experts, you’ll be seeing more unique prints on collared shirts this season, often paired with a nice sweater. Hmmm… where have we seen that perfected?
Ready or nautical, one of our favorite recurring trends is having a moment. Navy and white stripes, easy boat shoes, preppy polos—if it would look at home on the deck of a sailboat, it’s a go for spring! If you don’t have a crisp white polo in your dresser, start your spring refresh by adding one to your cart; it’s a timeless necessity you’ll reach for long after the current trendiness takes a break.
This season, the rest of the fashion world is catching on to the style potential for performance fabrics. We’ve been big fans of moisture-wicking, high-mobility properties for a while—both for sport and for travel! In 2024, stylists expect to see a lot more crossover in performance wear as an everyday fashion staple. Fans of our IslandZone® collection will have even more reasons to celebrate!
Freshening up your color palette is one of the easiest ways to stay on trend as seasons change. This year’s big color story is the peachy side of pink, and that’s perfect for spring. Our peachy pick: the Hidden Grove dress. We love that it also brings in the trendy (and flattering) puff sleeve detail for a wardrobe update that’ll stand out as something special.
This season, fun meets functional in a tankini trend we can all get on board with! When it comes to beach-day ease, you just can’t beat a luxe suit that brings together the benefits of a two-piece and a one-piece—it’s a look you can rock with confidence wherever the day takes you. Whether you're all about 2024’s flirty ruffle trend or chic monochromatic styling, our tankini rises to the top with the unbeatable quality that turns trendy into timeless.
Trending or not, we believe you should always wear what works for you. Looking good and feeling good go hand-in-hand when you’re living the island life! As you welcome back the sunshine with an on-trend wardrobe refresh, keep in mind these big-picture tips from Tommy Bahama’s own stylists: In With the New: 5 Tips for Your Spring Wardrobe Refresh.
