Island Hopping in Hawaii: Behind The Scenes

Spring! The season of new beginnings, the first promise of sunshine for many, and for Tommy Bahama, Spring 2023 was also a time for usto raise a mai tai to 30 years of island living.

We knew our Spring '23 Collection was going to be special, and we set out to find the perfect backdrop that would capture the essence of our brand in a bold, authentic way. So, the question asked: Which destination and landscape promised to bring our colorful, tropical vision to life?

The answer: Hawaii—and with its endless beauty, we decided to make it an island-hopping adventure of a lifetime!

With sand and sea on their minds, our team headed to O'ahu, the Big Island, and Kaua'i. To no surprise, we were instantly captivated by the breathtaking vistas, luscious terrain, and a carefree way of life that makes the islands so magical.

WITH EVERY NEW DISCOVERY, WE WERE REMINDED TO... ...NEVER STOP DREAMING

Because daydreams become a reality, and that reality is sweeter than you ever imagined. Our first stop was O'ahu, home to breathtaking beaches and rich, vivid sunsets.

...LIVE ON THE BRIGHT SIDE This is the part where you choose your own adventure... Welcome to The Big Island!

Whether it's the vibrant blooms of nature or smiles at golden hour, The Big Island had no shortage of picture-perfect scenes. From diving into the blue to dancing the night away, the laughs we shared and memories we made will be cherished forever.

...SOAK UP THE NOW THE LAST DESTINATION IN OUR ISLAND-HOPPING ADVENTURE: KAUA'I.

Wet, wild, green, and rugged, the oldest inhabited Hawaiian island was the perfect reminder that the living is always easy and adventure is always within reach—if you keep your hearts and minds open.

With hidden gems around every corner, there were plenty of reminders to pause, take it all in, and just enjoy the view. Hawaii—it's too hard to say goodbye, so for now… Aloha!